8 March 2012 - 1:28pm | posted by | 2 comments

Knowsley Safari Park appoints The if agency for new brand positioning

Knowsley Safari Park appoints The if agency for new brand positioningKnowsley Safari Park appoints The if agency for new brand positioning

Knowsley Safari Park has appointed The if agency to redefine and launch a new brand position.

The agency will aim to raise the profile of the safari park and see how the new branding translates throughout the whole customer experience.

The first campaign is set to launch around Easter, including a series of targeted local press, outdoor and radio creatives.

Janine Pemberton, account director at The if agency, said: “For years, Knowsley Safari Park has been attracting visitors from across the UK. It’s been a firm family favourite and has so much to offer. Our aim is to make sure all of this is communicated in an exciting and relevant way that really builds on what the Park stands for. The Easter campaign will be our initial push and this will be followed by a number of bespoke initiatives over the next 12 months.”

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Comments

9 Mar 2012 - 06:58
carlc19686's picture
1
comments

With all the creative talent available in Liverpool, how did a Manchester agency win a contract for such an iconic Merseyside based organisation. Shame on us, shame on Knowsley safari park for putting this campaign outside of the region, and well done The if agency.

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13 Mar 2012 - 11:48
psh1953's picture
51
comments

Well another depressingly familiar media schedule for a safari park with everything but cinema advertising support then? Never mind tapping into all those thousands of families who go to the cinema as the closest they'll often get to seeing a life sized elephant! if you truly want "exciting" being between garden sheds and tyre fitting in the local press is not quite the same as being alongside Madasgascar 3D and We Bought A Zoo etc.

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