8 March 2012 - 1:28pm | posted by | 2 comments

Knowsley Safari Park appoints The if agency for new brand positioning

Knowsley Safari Park appoints The if agency for new brand positioningKnowsley Safari Park appoints The if agency for new brand positioning

Knowsley Safari Park has appointed The if agency to redefine and launch a new brand position.

The agency will aim to raise the profile of the safari park and see how the new branding translates throughout the whole customer experience.

The first campaign is set to launch around Easter, including a series of targeted local press, outdoor and radio creatives.

Janine Pemberton, account director at The if agency, said: “For years, Knowsley Safari Park has been attracting visitors from across the UK. It’s been a firm family favourite and has so much to offer. Our aim is to make sure all of this is communicated in an exciting and relevant way that really builds on what the Park stands for. The Easter campaign will be our initial push and this will be followed by a number of bespoke initiatives over the next 12 months.”

If Agency


The if agency is a creative agency that provides clients with the following key marketing support disciplines; direct marketing, advertising,... Read more

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub, The Drum's modern marketing directory:


9 Mar 2012 - 06:58
carlc19686's picture

With all the creative talent available in Liverpool, how did a Manchester agency win a contract for such an iconic Merseyside based organisation. Shame on us, shame on Knowsley safari park for putting this campaign outside of the region, and well done The if agency.

13 Mar 2012 - 11:48
psh1953's picture

Well another depressingly familiar media schedule for a safari park with everything but cinema advertising support then? Never mind tapping into all those thousands of families who go to the cinema as the closest they'll often get to seeing a life sized elephant! if you truly want "exciting" being between garden sheds and tyre fitting in the local press is not quite the same as being alongside Madasgascar 3D and We Bought A Zoo etc.


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

K3 approached BWP Group to help them design and build a...

dlc - Responsive website

dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

Peak Scientific is a leading Scottish gas generator...