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Knowsley Safari Park appoints The if agency for new brand positioning

Knowsley Safari Park has appointed The if agency to redefine and launch a new brand position. The agency will aim to raise the profile of the safari park and see how the new branding translates throughout the whole customer experience. The first campaign is set to launch around Easter, including a series of targeted local press, outdoor and radio creatives. Janine Pemberton, account director at The if agency, said: “For years, Knowsley Safari Park has been attracting visitors from across the UK. It’s been a firm family favourite and has so much to offer. Our aim is to make sure all of this is communicated in an exciting and relevant way that really builds on what the Park stands for. The Easter campaign will be our initial push and this will be followed by a number of bespoke initiatives over the next 12 months.”

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