8 March 2012 - 5:05pm | posted by | 0 comments

British Army unveils TA campaign with Publicis London

The British Army is launching a campaign today with Publicis London to persuade people to join the Territorial Army.

The campaign sets out a “Mission Briefing” as part of the TA’s ‘Do more. Be more’ campaign, following TA officers and soldiers as one of the officers briefs his team to “Do More” to get the TA’s pressing recruiting needs noticed by putting an enormous poster in the least likely location possible.

Poster company Clear Channel worked for free to develop a special prototype poster material designed to withstand the high winds and ravages of its extreme positioning.

Social activity by AKQA will deliver a softer engagement to convert visitors into those that would consider a role in the TA.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...