The British Army is launching a campaign today with Publicis London to persuade people to join the Territorial Army.
The campaign sets out a “Mission Briefing” as part of the TA’s ‘Do more. Be more’ campaign, following TA officers and soldiers as one of the officers briefs his team to “Do More” to get the TA’s pressing recruiting needs noticed by putting an enormous poster in the least likely location possible.
Poster company Clear Channel worked for free to develop a special prototype poster material designed to withstand the high winds and ravages of its extreme positioning.
Social activity by AKQA will deliver a softer engagement to convert visitors into those that would consider a role in the TA.