50% feel overwhelmed by brand messages on social media

Content & Motion, alongside Toluna Quick, has unveiled an 'info-toon' on brands and social media, based on research that shows that 50% feel overwhelmed by brand messages on social media – but 45% are happy to interact with brands.

The slide show, based on an international panel of around 3,000 people, finds that 80% of interactions on Facebook are simple ‘likes’, while only 20% proactively post on brand pages.

Discussing key points for brand managers to consider for social media campaigns, the research finds that of the 45% who like to share with brands, 60% are happy to share brand messages and 27% like to share information about brand purchases.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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