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Volkswagen

Volkswagen returns the compliment with outdoor and social media campaign for Up!

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By The Drum Team, Editorial

March 7, 2012 | 1 min read

An interactive Facebook and outdoor campaign from Volkswagen has begun, aimed at encouraging people to pay a compliment to the new Volkswagen Up! through its Facebook page.

The campaign, devised by DDB, will see those who do pay the car a model, receive a personalised compliment back from the brand across 18 nationwide digital outdoor poster sites, through a unique message running alongside their photo.

The campaign will run until 16 March, where people will be able to watch the Facebook page live streams, as the company returns complements on outdoor sites owned by Ocean Outdoor and JCDecaux.

BoxLight Media supported DDB in implementing the campaign on Facebook, while MediaCom was media planner and buyer.

Volkswagen

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DDB UK

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MediaCom

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JCDecaux

Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK.

We help brands and clients reach and influence...

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Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today,...

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