iPad3 speculation hits fever pitch with one in every 2000 searches about the Apple device
Internet chatter relating to today’s expected launch of the iPad3 has hit fever pitch according to search data analysis from Experian Hitwise, who report that 1 in every 2000 searches were iPad 3 related at its peak.
The analytics firm found that key search terms consumers associated with Apple’s latest gadget were ‘release’ (19%), ‘rumours’ (1.5%) and ‘flash’ (0.1%).
Despite the announcement being just hours away there is still no hard and fast confirmation from Apple that the iPad 3 will be showcased.
This has led to the official Apple site drawing just 0.5% of iPad 3 search clicks – with the bulk of traffic heading instead to the likes of CNET, the Daily Mail and BBC News.
It has also caused a spike in searches for ‘Apple TV’ with some convinced that Apple may pull a rabbit out of the hat with an update of their multimedia team.