Intellicone identity and marketing collateral developed by Masters Allan

An identity and promotion literature for road safety service Intellicone has been developed by Masters Allen.

The safety equipment reacts when a vehicle breaches a cone barrier on a stratch of road, using several warning methods.

Masters Allen was taksed with conveying the new product to multiple audiences, with the identity being applied to the product, its marketing collaterall, website, van livery and high visibility equipment.

Sean Masters, creative director at Masters Allen, commented: “We believe this product has huge potential and is truly unique in terms of improving road working safety in the future.”

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