Instyle debuts Best Beauty Buys app
Fashion and beauty magazine InStyle has launched its first app for the Best beauty Buys Awards, in association with John Lewis.
The free app will enable users to browse 100 winning products from the competition, allowing consumers to test them without needing to traipse around beauty halls.
It will also be updated monthly with fresh content and news to inform users of special events.
The app will be promoted on both the inStyle and John Lewis websites, newsletters and social media alongside advertisements in Instyle and Look.
Eilidh MacAskill, editor of InStyle, says: "With beauty a core pillar of our brand DNA, we are proud to showcase the best beauty products to our readers and users, and for the first time to be encouraging instant purchase. Whether it's the must-have hairdryer, fail-safe fake tan or the latest nail varnish, these are the 100 products women need for 2012."