The main objective was to create an event experience which utilised technology to promote the Castrol brand and entertain the crowd. The story of the first African World Cup had to be linked to the Castrol business.
This article outlines how the strategy was implemented in line with this objective, with the following results:
- 600 event attendees
- 97% of attendees rating their experience as 'Excellent' or 'Very Good'
- 95% of attendees agreeing that the event enabled them to get a better understanding of Castrol's business