7 March 2012 - 4:48pm | posted by | 0 comments

Harvester unveils new ad with JWT London

Harvester has unveiled a new TV ad campaign with JWT London, incorporates the line ‘Just how you like it’, with media planning and buying handled by Mediacom North.

The ‘Junior Chef’ ad promotes the fact that the mix and match menu and salad bar allows customers to create their own meal.

Supported by digital advertising and social media, ‘Junior Chef’ is the first TV work JWT London has created for Mitchells & Butlers since picking up the integrated advertising accounts for Harvester and Toby Carvery in 2011.

Rachel Westwood, advertising and communications manager at Mitchells & Butlers, said: “We are delighted with this campaign; Junior Chef brings to life our Salad and Grill menu, demonstrating how guests can choose their perfect meal combination at Harvester.”

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