Southport New Pleasureland entrepreneur Norman Wallis has appointed the Owl Consortium to its PR and social media brief.
The agency will be expected to support the park and deliver a wider strategy with the aim of building pride in UK tourism.
Wallis, who drew up the brief to capitalise on what he says is a pivotal year for the UK with both the Olympics and the Diamond Jubilee, said: “For some reason many of us seem to feel it’s ok to dismiss the attractions of the UK. I know we can’t always guarantee sunshine, but there’s more to Britain than the weather. There needs to be a re-evaluation.
“There is a real appetite for our historical attractions and heritage offerings as well as the cutting edge fun activities here alongside a superb mix of quality countryside and city experiences. I think now is the time to get as much as possible out there about what Britain has to offer.”
Denise Mullen, Owl’s founder, added: “There are serious issues facing the health of some of Britain’s traditional visitor favourites ranging from current VAT arrangements for rides at amusement parks to potential cut backs in destination marketing by some local authorities trying to balance the books. Norman wants to help and his views make compelling listening. We believe his counsel may be useful to decision-makers nationally.”