London Evening Standard, the official newspaper of the Olympics, has redesigned its website to build upon its influence, with plans to double its audience and revenue over the coming year.
The new site includes more opportunities for advertisers, as part of the plans by the brand to strengthen its advertising revenues and partnerships, as well as a section featuring exclusive content from correspondents.
Neil Hunter, editor of Standard.co.uk, said: “The redesign of the site allows us to give Londoners, and visitors to the capital, all the content they need to experience and explore one of the greatest cities in the world, particularly in the lead up to London 2012.”
The new site will also feature full integration with Facebook, Twitter, Linked-in and Google+.
Zach Leonard, managing director of digital at The Independent and London Evening Standard, said: “The launch of the redesigned site demonstrates London Evening Standard’s growth-driven digital strategy and is a natural extension of our status as London’s paper. This digital evolution provides advertisers with the opportunity to target an increased, quality audience.”