5 March 2012 - 1:35pm | posted by | 1 comment

St Gemma’s Hospice creates new brand identity with Principles Agency

St Gemma’s Hospice creates new brand identity with Principles AgencySt Gemma’s Hospice creates new brand identity with Principles Agency
St Gemma’s Hospice creates new brand identity with Principles Agency

St Gemma’s Hospice has created and launched a new brand identity with Principles Agency, forming part of the agency’s ongoing community engagement programme.

Principles Agency carried out an in-depth research and consultation process before creating the brand identity, including sourcing opinions and views from key stakeholders such as the spiritual care and administration teams, consultants, fundraisers, social workers, senior nurses, trustees and volunteers.

Nicola Woodgate, communications manager for St Gemma’s, said: “Our existing brand has been in place since 2000. We felt that it had started to lack prominence, had become dated and more restrictive. We were really impressed with Principles Agency’s creative and sensitive approach towards the rebrand. The team was professional, sincere and insightful and had a good grasp of our needs from the outset.”

Chris Goodwin, managing director for Principles Agency, said: “It’s been fantastic to work with St Gemma’s on this important milestone. The new brand reflects the evolving nature of the hospice, yet fundamentally remains true to its ethos of meeting the physical, emotional and spiritual needs of patients and carers. We have a history of working closely with St Gemma's, and hope that our latest branding work will help the hospice to achieve greater standout and make a positive difference to the local community.”

Comments

7 Mar 2012 - 14:19
peter15381's picture

Graphic idea nice. Poor typography though.

0
1

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...