5 March 2012 - 1:35pm | posted by | 1 comment

St Gemma’s Hospice creates new brand identity with Principles Agency

St Gemma’s Hospice creates new brand identity with Principles AgencySt Gemma’s Hospice creates new brand identity with Principles Agency
St Gemma’s Hospice creates new brand identity with Principles Agency

St Gemma’s Hospice has created and launched a new brand identity with Principles Agency, forming part of the agency’s ongoing community engagement programme.

Principles Agency carried out an in-depth research and consultation process before creating the brand identity, including sourcing opinions and views from key stakeholders such as the spiritual care and administration teams, consultants, fundraisers, social workers, senior nurses, trustees and volunteers.

Nicola Woodgate, communications manager for St Gemma’s, said: “Our existing brand has been in place since 2000. We felt that it had started to lack prominence, had become dated and more restrictive. We were really impressed with Principles Agency’s creative and sensitive approach towards the rebrand. The team was professional, sincere and insightful and had a good grasp of our needs from the outset.”

Chris Goodwin, managing director for Principles Agency, said: “It’s been fantastic to work with St Gemma’s on this important milestone. The new brand reflects the evolving nature of the hospice, yet fundamentally remains true to its ethos of meeting the physical, emotional and spiritual needs of patients and carers. We have a history of working closely with St Gemma's, and hope that our latest branding work will help the hospice to achieve greater standout and make a positive difference to the local community.”

Comments

7 Mar 2012 - 14:19
peter15381's picture

Graphic idea nice. Poor typography though.

0
1

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...