A sex abuse awareness campaign, funded by the Home Office, has today been unveiled by deputy Prime Minister Nick Clegg.
Building on the 'This is Abuse' campaign, which aims to help teenagers develop healthy relationships, awareness will be raised through TV, cinema and online advertising.
Clegg said: "This hard-hitting campaign shows that rape is not just about violent attacks by strangers. We want to bring this issue out into the open and get young people talking about the importance of consent. The campaign will give teenagers the facts and support they need to recognise abuse and form healthy relationships."
The ad, featuring the tagline 'If you could see yourself, would you see rape?' will run for a month on youth TV channels, starting tonight, during programmes such as E4's Skins.
Jon Brown, head of the NSPCC's sexual abuse programme, said: "From calls to our ChildLine we know that many young people misguidedly accept this as part of a relationship and so do nothing about it. We have to change that view, through education and advice, because this is sexual abuse and should not be tolerated under any circumstances."