5 March 2012 - 4:16pm | posted by

Nivea releases £1m TV campaign to promote male sensitive range

A £1m TV advertising campaign from Nivea will begin today, aimed at promoting its For Men Sensitive range.

The campaign, created by Draftfcb, will also run in cinemas and be supported through digital activity.

Carat is handling media planning and buying on the campaign.

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