Supermarket chain Morrisons has teamed up with Disneyland Paris to launch its biggest ever giveaway promotion to coincide with the theme park’s 20th anniversary.
The Easter 2012 promotion, devised by Billington Cartmell and Disney UK, is intended to drive families’ in-store whilst promoting Disneyland Paris.
Shoppers will be handed packs of exclusive collector cards when they purchase partner brands such as Kelloggs, Colgate and Nestle, in a campaign backed by the Sunday Mirror, TV, print and the Disney channel.
These will include more than 250,000 Disney branded soft toy giveaways as well as 20 VIP family holidays to the resort on special ‘winning’ red and gold cards.
A total of 99 collector’s cards will be given out in the promotion celebrating characters ranging from Mickey Mouse to Buzz Lightyear.
Billington Cartmell Director, Ade Thomas added: “Following the success of last year’s ‘golden ticket’ promotion, there was great desire to work with Disney again for the launch of their Disneyland Paris 20th Anniversary celebrations. Not only does this year’s campaign further cement the on-going partnership between Morrisons and the world’s favourite family entertainment brand, it also offers shoppers a bigger, better and more compelling reason to shop at Morrisons throughout the whole Easter period.”