5 March 2012 - 11:51am | posted by | 0 comments

Apex Hotels reveal rebrand with Realise Digital

Apex Hotels reveal rebrand with Realise Digital  Apex Hotels reveal rebrand with Realise Digital

Apex Hotels has undergone a digital rebrand with Realise Digital, with the new site providing customers with content and community engagement.

The new site, built on Ektron CMS, also features enhanced functionality on the back-end, with greater language support, improved mobile rendering and enhanced performance.

Don Smith, executive creative director at Realise Digital, said: “The new Apex Hotels website shows how great digital design can not only enhance a traditional booking experience but reframe the entire customer experience. Achieving this for such a wide range of audiences isn’t easy but by creating an engaging experience, from research and booking to the visit itself, Apex can ensure lifetime customer value and loyalty will increase.”

Lorna Lee, marketing director at Apex Hotels, said: “The new site helps us build a virtual concierge service for our customers – even before they have visited the hotel. The vast amount of content and other social features will allow our customers to really get the most out of their stay with us and will again reinforce the values that we want our brand to portray.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...