5 March 2012 - 11:51am | posted by | 0 comments

Apex Hotels reveal rebrand with Realise Digital

Apex Hotels reveal rebrand with Realise Digital  Apex Hotels reveal rebrand with Realise Digital

Apex Hotels has undergone a digital rebrand with Realise Digital, with the new site providing customers with content and community engagement.

The new site, built on Ektron CMS, also features enhanced functionality on the back-end, with greater language support, improved mobile rendering and enhanced performance.

Don Smith, executive creative director at Realise Digital, said: “The new Apex Hotels website shows how great digital design can not only enhance a traditional booking experience but reframe the entire customer experience. Achieving this for such a wide range of audiences isn’t easy but by creating an engaging experience, from research and booking to the visit itself, Apex can ensure lifetime customer value and loyalty will increase.”

Lorna Lee, marketing director at Apex Hotels, said: “The new site helps us build a virtual concierge service for our customers – even before they have visited the hotel. The vast amount of content and other social features will allow our customers to really get the most out of their stay with us and will again reinforce the values that we want our brand to portray.”

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...