2 March 2012 - 10:33am | posted by | 0 comments

The Telegraph wins first IAB Future Formats Award

The Telegraph has won the first IAB Future Formats Award, for its new online advertising format, Cascade.

Media owners and technology companies were invited to showcase their next generation of ad formats, which could be adopted in 2012, with 18 entries judged and six finalist chosen. Entries were judged on how realistic brands would use, innovative and brand building potential.

The other finalists were: Aol for Project Devil ; Google Doubleclick for Page Move; Media Mind (powered by Microsoft) for Sidekick; Microsoft for Filmstrip; and YouTube for Masthead.

Sophia Amin, IAB communications and marketing director, said: “The Future Formats Award celebrates creativity and innovation. We want to showcase the most cutting edge formats and stimulate new ideas in this space. All entries pushed the boundaries but judges were unanimous that Cascade is a truly refreshing format, which is packaged up in a very elegant user experience.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...