2 March 2012 - 10:33am | posted by | 0 comments

The Telegraph wins first IAB Future Formats Award

The Telegraph has won the first IAB Future Formats Award, for its new online advertising format, Cascade.

Media owners and technology companies were invited to showcase their next generation of ad formats, which could be adopted in 2012, with 18 entries judged and six finalist chosen. Entries were judged on how realistic brands would use, innovative and brand building potential.

The other finalists were: Aol for Project Devil ; Google Doubleclick for Page Move; Media Mind (powered by Microsoft) for Sidekick; Microsoft for Filmstrip; and YouTube for Masthead.

Sophia Amin, IAB communications and marketing director, said: “The Future Formats Award celebrates creativity and innovation. We want to showcase the most cutting edge formats and stimulate new ideas in this space. All entries pushed the boundaries but judges were unanimous that Cascade is a truly refreshing format, which is packaged up in a very elegant user experience.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

12 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...