2 March 2012 - 1:26pm | posted by | 0 comments

The Macallan Whisky launches Instagram competition with The BIG Partnership

The Macallan Whisky launches Instagram competition with The BIG Partnership The Macallan Whisky launches Instagram competition with The BIG

The Macallan, distributed by Maxxium UK, has launched a competition on Instagram, urging fans of the luxury whisky brand to upload a photo of themselves enjoying the malt in a setting that represents what the brand means to them using the hashtag #meandthemacallan.

The campaign has been devised by the digital division at PR and digital marketing consultancy, The BIG Partnership, who deliver social marketing for The Macallan.

Annabel Kohler, marketing innovation manager for The Macallan, said: “We are always interested in exploring innovative digital platforms and Instagram is a perfect match, not only for our passionate fans but it is also in-line with our deep brand involvement with photography.

“Using Instagram allows our customers to show their artistic flair by using a simple app that has grown massively over the past 12 months. Some of the entries so far have been fantastic and we look forward to seeing more as the competition unfolds.”

Mike McGrail, senior digital account manager at The BIG Partnership, said: “Given The Macallan is already closely associated with photography, we were keen to look at the opportunities presented by an emerging and popular platform like Instagram.

“Instagram is already well integrated across social media platforms such as Facebook and Twitter, therefore allowing fans to share their creative shots across the social web and in-turn build awareness of the brand and the campaign. The initial response to the four week competition has been superb, with a high standard being set from day one.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...

Reaching High-net-worth Individuals in International Markets

05/05/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

The Drum Scottish Creative Awards

05/05/2015
The Scottish Creative Awards return for another year as the...

CAT Mobile Phone Advertising Photo Shoot.

05/05/2015
Here are the results of a shoot/production I did with Red...