2 March 2012 - 1:26pm | posted by | 0 comments

The Macallan Whisky launches Instagram competition with The BIG Partnership

The Macallan Whisky launches Instagram competition with The BIG Partnership The Macallan Whisky launches Instagram competition with The BIG

The Macallan, distributed by Maxxium UK, has launched a competition on Instagram, urging fans of the luxury whisky brand to upload a photo of themselves enjoying the malt in a setting that represents what the brand means to them using the hashtag #meandthemacallan.

The campaign has been devised by the digital division at PR and digital marketing consultancy, The BIG Partnership, who deliver social marketing for The Macallan.

Annabel Kohler, marketing innovation manager for The Macallan, said: “We are always interested in exploring innovative digital platforms and Instagram is a perfect match, not only for our passionate fans but it is also in-line with our deep brand involvement with photography.

“Using Instagram allows our customers to show their artistic flair by using a simple app that has grown massively over the past 12 months. Some of the entries so far have been fantastic and we look forward to seeing more as the competition unfolds.”

Mike McGrail, senior digital account manager at The BIG Partnership, said: “Given The Macallan is already closely associated with photography, we were keen to look at the opportunities presented by an emerging and popular platform like Instagram.

“Instagram is already well integrated across social media platforms such as Facebook and Twitter, therefore allowing fans to share their creative shots across the social web and in-turn build awareness of the brand and the campaign. The initial response to the four week competition has been superb, with a high standard being set from day one.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...