38 Degress is set to launch its Save the NHS campaign on Monday 5 March, with posters created by other.
The campaign, consisting of 48 and 96-sheet posters, stands against the Health and Social Care bill proposed by David Cameron. A survey of over 1,000 staff members on YouGov found that 66% of NHS staff think that if the government plans go ahead the NHS will suffer.
David Babbs, executive director at 38 Degrees, says: “38 Degrees members voted to use billboard advertising as a new step in our Save the NHS campaign. Everyone trusts their GP to give them the right advice – so hundreds of 38 Degrees members have chipped in to give a voice to NHS staff who don't feel they can trust David Cameron's dangerous plans for the NHS. Together, we're sending a powerful message to David Cameron: it's time to call off his dangerous plans for the NHS.”
Jon Dobinson, executive creative director at other, added: “38 Degrees is really showing the political world how to make an impact with hard-hitting campaigns that change the debate using the full media mix available to modern campaigners and it's great to be a part of that. 38 Degrees illustrates that advertising and online communications can change the world and we're really pleased be involved.”