WPP reports £1bn pre-tax profits in preliminary results

Communications giant WPP just got a little bigger today after the firm published its preliminary financial results for the past year, posting a profit before tax of just over £1bn – an increase of over 18% and the first time the firm has breached the billion pound figure.

WPP were buoyed by strong growth in Asia pacific and Latin America as well as a solid performance in advertising, media investment management and direct, digital and interactive.

These saw the company post billings of almost £45bn.

Looking ahead to 2012 WPP are adopting a dual focus, seeking further revenue growth through strategically targeted acquisitions and a reorientation toward the fastest growing markets.

The firm will also seek to balance headcount growth with revenue increases to improve its staff costs/revenue ratio.

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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