1 March 2012 - 9:55am | posted by | 0 comments

Lucozade Energy launches festivals campaign

Lucozade Energy teams up with festivalsLucozade Energy teams up with festivals

Lucozade Energy is today launching a new marketing campaign offering customers the chance to win tickets to some of the summer's biggest music festivals.

Created by Billington Cartmell, the Win a Festival Road Trip campaign features five limited edition bottles promoting the V Festival, T in the Park, Latitude, Global Gathering and Beach Break Live.

The brand will be giving music fans the chance to win tickets to each of these festivals and chauffer-driven transport in a reconditioned VW camper van.

The £2m campaign will include outdoor creative, digital, sampling and experiential activity at all of the festivals. It will run alongside a three month radio partnership with Kiss FM starting in March.

“We are proud to be partnering with well-established festivals such as V Festival and T in the Park," said Matt. These platforms provide the perfect opportunity to reach a wide range of consumers and inject excitement and consumer relevance into the brand, commented Matt McKie, senior brand manager at Lucozade Energy.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...