Lucozade Energy is today launching a new marketing campaign offering customers the chance to win tickets to some of the summer's biggest music festivals.
Created by Billington Cartmell, the Win a Festival Road Trip campaign features five limited edition bottles promoting the V Festival, T in the Park, Latitude, Global Gathering and Beach Break Live.
The brand will be giving music fans the chance to win tickets to each of these festivals and chauffer-driven transport in a reconditioned VW camper van.
The £2m campaign will include outdoor creative, digital, sampling and experiential activity at all of the festivals. It will run alongside a three month radio partnership with Kiss FM starting in March.
“We are proud to be partnering with well-established festivals such as V Festival and T in the Park," said Matt. These platforms provide the perfect opportunity to reach a wide range of consumers and inject excitement and consumer relevance into the brand, commented Matt McKie, senior brand manager at Lucozade Energy.