1 March 2012 - 9:55am | posted by | 0 comments

Lucozade Energy launches festivals campaign

Lucozade Energy teams up with festivalsLucozade Energy teams up with festivals

Lucozade Energy is today launching a new marketing campaign offering customers the chance to win tickets to some of the summer's biggest music festivals.

Created by Billington Cartmell, the Win a Festival Road Trip campaign features five limited edition bottles promoting the V Festival, T in the Park, Latitude, Global Gathering and Beach Break Live.

The brand will be giving music fans the chance to win tickets to each of these festivals and chauffer-driven transport in a reconditioned VW camper van.

The £2m campaign will include outdoor creative, digital, sampling and experiential activity at all of the festivals. It will run alongside a three month radio partnership with Kiss FM starting in March.

“We are proud to be partnering with well-established festivals such as V Festival and T in the Park," said Matt. These platforms provide the perfect opportunity to reach a wide range of consumers and inject excitement and consumer relevance into the brand, commented Matt McKie, senior brand manager at Lucozade Energy.

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...