1 March 2012 - 9:55am | posted by | 0 comments

Lucozade Energy launches festivals campaign

Lucozade Energy teams up with festivalsLucozade Energy teams up with festivals

Lucozade Energy is today launching a new marketing campaign offering customers the chance to win tickets to some of the summer's biggest music festivals.

Created by Billington Cartmell, the Win a Festival Road Trip campaign features five limited edition bottles promoting the V Festival, T in the Park, Latitude, Global Gathering and Beach Break Live.

The brand will be giving music fans the chance to win tickets to each of these festivals and chauffer-driven transport in a reconditioned VW camper van.

The £2m campaign will include outdoor creative, digital, sampling and experiential activity at all of the festivals. It will run alongside a three month radio partnership with Kiss FM starting in March.

“We are proud to be partnering with well-established festivals such as V Festival and T in the Park," said Matt. These platforms provide the perfect opportunity to reach a wide range of consumers and inject excitement and consumer relevance into the brand, commented Matt McKie, senior brand manager at Lucozade Energy.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...