Facebook unveils new premium advertising updates
Ignoring warnings of a possible backlash Facebook has officially unveiled its new premium advertising and sponsored story strategy. This will see the social media giant introduce new placements for premium advertising as well as permit sponsored stories on Facebook’s mobile news feed and log-out screen. The changes are intended to enhance the visibility of stories related to businesses and organisations which Facebook stress is merely bringing the mobile environment into line with the existing desktop model. As currently users will only see Sponsored Stories if their friends privacy settings are set to allow it. In addition Facebook will also introduce Offers, a tool for enabling businesses to share promotions directly from a Facebook page and propagated through the news feed or promoted as a sponsored story. Finally Facebook has given marketers the opportunity to engage with people at the end of their session by displaying a related Page post or social context on the log-out screen. The changes will be rolled out internationally over the coming weeks and months. It follows an update to Facebook’s brand pages revealed by The Drum yesterday.