Creative Round-Up: Love, Traffic, Glad

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact'd also love to hear what you think of the work we feature - feel free to comment below. John Walker & Sons has harnessed the skills of more than 60 fine artisans for its Jubilee whisky. Scottish silversmiths Hamilton & Inches fashioned the collars set with a half-carat diamond, the Royal Arms, John Walker & Sons monogram and individually numbered seals. The accompanying lead Cumbria Crystal glasses were engraved by Philip Lawson Johnston, an artefact book was hand bound by Laura West at her Isle of Skye bindery and personalised for each owner by calligrapher Sally Mangum, and cabinet makers at N.E.J. Stevenson created the chest which houses it all. Motorcycle racing series the FIM Superbike World Championship (SBK), the leading road racing World Championship using production-based motorcycles, has been given a complete new look for the 2012 season, created by brand communications agency Designwerk. Love has collaborated with Peter Saville to create the concept and design for Thirty One - a new album of Manchester-made music which is being released on behalf of the Factory Foundation. Launched in memory of Tony Wilson, the Factory Foundation aims to empower young people to change their lives through the creative industries. The launch campaign for the Subaru XV crossover, created by BJL, has been unveiled with the tagline ‘Are you Subaru?’ The campaign is supported by a new brand experience on the website, dealer collateral, online display advertising and media partnerships with The Independent newspaper. Briggs & Cole, the Glasgow based product design/art partnership which specialises in limited edition furniture as well as offering design consultation, has tasked Effektive with its primary identity as well as a monogram which will be laser etched, stamped, embossed into its products. Effektive is currently working on the various print materials and packaging as well as a new online shop launching Spring 2012. Gorillaz artist Jamie Hewlett has designed a limited edition bottle for vodka brand Absolut. The Absolut London bottles are described as a “unique take on London’s style and fashion pioneers over the past 200 years”. The design features seven characters from the capital’s past ranging from the Dickensian and 18th Century Dandy, through to the Pinstripe Gent, 60s Chick, Ska, Punk and 80s Casual. Traffic has designed a new brochure for Glasgow City College as a toolkit for supporting new students starting at the college. The A5 full colour 34 page brochure was printed by 21Colour with all illustrations created in house by Traffic.Brave has created the ‘Unmatched’ campaign for paint and wallpaper manufacturer and retailer Farrow & Ball to promote its commitment to using only the finest ingredients and production techniques in the making of its paint and wallpaper. Photography by Chris Turner. Leeds graphic design studio Catalogue created the 36 page A4 catalogue with gatefold cover and block foil printing as well as invites for the Patrick Oliver – Painter exhibition at Leeds College of Art. Bowmore has unveiled brand new packaging for its entire domestic and global travel retail/duty free range. Designed by Nevis., the redesigned tube packaging was created to support the brand’s premium positioning and strong brand personality, communicating the brand’s status as the first Islay Single Malt and its 200 years worth of experience and heritage. Glad has designed the Scottish Chamber Orchestra: Resolutions Brochure which were sent out at the start of 2012 to encourage attendance at SC O concerts in the new year. The brochures feature illustrations which use musical symbols to reinterpret popular New Year Resolutions such as ‘Keep the flat tidy’ and ‘Spend less time at the bar’.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff