1 March 2012 - 10:40am | posted by | 0 comments

Bulmers unveils updated Facebook page celebrating its history with We Are Social

Bulmers unveils updated Facebook page celebrating its history with We Are SocialBulmers unveils updated Facebook page celebrating its history with We

Bulmers cider has updated its Facebook page, following the announcement yesterday, to promote its 125 year heritage.

We Are Social has digitised old photos, collected old display ads and digitised rare archive video to promote the brand’s history, dating back to 1887, using the new milestone feature.

Douglas Cook, brand manager at Bulmers, said: “We’ve always been proud of our history and roots, and conveying our heritage is an important task for us this year, so when We Are Social suggested we use Facebook’s Timeline functionality, we saw this as the perfect opportunity to showcase our journey from the 19th to 21st century.

“We Are Social have done a great job in bringing the story of Bulmers to life – the digitised materials really illustrate how we’ve progressed as a company since 1877. Hopefully our fans will enjoy following the journey of Bulmers from inception to date.”

Seb Robert, account director at We Are Social, said: “Bulmers has a rich history spanning over a century, and they wanted to capture this and bring it to life in an engaging way via their timeline function. This is why we concentrated our efforts on digitising archive material and using the new Timeline functionality to showcase the Bulmers history to its fans.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...

Check out Modalu's First Instagram Lookbook for #MeAndMyErin

27/10/2014
To celebrate the launch of Modalu's Erin Tote, Cult LDN...