The Bermuda Department of Tourism is rolling out a 12 month campaign, created by Out of Home International, in London, to promote the island.
The campaign by Out of Home International, appointed by the department’s UK based consumer and trade PR agency, Publicasity, includes a fully wrapped London Bus, train passenger panels, and a fleet of fully branded taxis targeting business commuters, leisure and shopping audiences in Greater London.
William Griffith, Bermuda’s director of tourism, said: “Bermuda is a best in class luxury destination and we are excited to be reminding the UK of all it has to offer. We will be targeting international business, leisure and the group incentive markets.”
Promoting the fact that Bermuda is ‘Closer than you think’, the campaign aims to remind the public that it is ‘Only seven hours from London Gatwick.