Heineken is launching a fresh advertising push for its Foster's Gold bottled lager brand.
New ads created by Adam+Eve and again starring the Aussie agony uncles Brad and Dan will hit screens on 5 March.
The 40 and 30 second TV spots will run for six weeks and will feature the new end line 'Foster's Gold - Australian for Chic'.
They will be accompanied by outdoor ads, digital and online communications and multi-channel trade activity. Media planning and buying is through MediaVest.
Nic Casby, brand manager for Foster's at Heineken UK, said: "The new campaign will support its premium positioning by building on the ‘posh and sophisticated’ qualities of Foster’s Gold while staying true to the brand’s No Worries values heritage through a large helping of the familiar Aussie humour that is loved by the brand’s target audience."