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Twitter to put promotional tweets in mobile app timelines

Twitter has announced that is it going to put Promoted Tweets in the timeline of its Android and iPhone apps.

The system will be tested with a handful of users before being rolled out, with advertisers to get the web and mobile based promoted tweets as one package, instead of being sold separately.

Twitter has said "This will help ensure that people see important Tweets from the brands they care about."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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