Facebook’s dominance of the social media sphere looks increasingly secure after the latest online traffic data to be published by ComScore showed dwindling public interest in its main rival, Google+.
Chief beneficiary of this switch is the bookmarking site Pinterest which whilst having fewer registered users than Google’s effort manages to retain the interest of those it does have for longer.
Throughout January Google’s poster boy could hold the interest of its UK users for a mere 2.5min throughout the entire month.
To put that into perspective Facebook commanded somewhere in the order of 18% of the average users entire time spent on the internet in that same month.
It’s next nearest rival, blogging site Tumblr, managed just 0.55%, followed by Twitter (0.27%) and LinkedIn (0.22%).
Google+ and Pinterest both scraped bottom with a share of just 0.01% of internet time according to the figures.
Pinterest however, which has enjoyed almost no media hype, has witnessed steady growth with 250,000 Britons paying a visit in January, each spending around 25min on the site.