Glasgow 2014 appoints Tayburn
The organisers of the Glasgow 2014 Commonwealth Games have appointed Edinburgh design agency Tayburn to work on the games' brand strategy. Tayburn won the contract after a UK-wide four-way competitive pitch. It will now work with the organising committee, partners and shareholders "to create and market-test a number of strategies, key messages and propositions" ahead of the games. In a statement, games organisers said that an advertising agency will be appointed to lead and create the campaigns. "The success of these will be grounded in the strategic foundation created as an output of Tayburn’s strategic direction," they added. Martin Reynolds, Glasgow 2014's head of marketing and advertising, said: "Packed stadia, a record-breaking volunteer programme and an electric atmosphere at Games Time are all crucial pillars of Glasgow 2014’s success. Tayburn will play a pivotal role in helping set the strategic direction for our marketing programme."