Ad of the Day: Lactofree - Hedgehogs

Hedgehogs are intolerant of cow's milk so this is a neat way of drawing attention to the allergy-busting properties of the advertised product. It's also pretty cute so it's win win... even more so if you work as a hedgehog wrangler as this is the first significant gig for the woodland creature in a very long time.

Agency: Wieden + Kennedy

Creative Team: Hollie Newton

TV Producer: Anna Smith

Film Prod Co: Stink

Director: Paul King

Producer: Andrew Levene

Dir of Photography: Peter Ellmore

Production Designer: Gary Williamson

Post-Prod House: The Mill

Editing House: Cut+Run

Editor: Julian Tranquille

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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