Ad of the Day: Lactofree - Hedgehogs

Hedgehogs are intolerant of cow's milk so this is a neat way of drawing attention to the allergy-busting properties of the advertised product. It's also pretty cute so it's win win... even more so if you work as a hedgehog wrangler as this is the first significant gig for the woodland creature in a very long time.

Agency: Wieden + Kennedy

Creative Team: Hollie Newton

TV Producer: Anna Smith

Film Prod Co: Stink

Director: Paul King

Producer: Andrew Levene

Dir of Photography: Peter Ellmore

Production Designer: Gary Williamson

Post-Prod House: The Mill

Editing House: Cut+Run

Editor: Julian Tranquille

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff