29 February 2012 - 12:52pm | posted by | 2 comments

Ad of the Day: Lactofree - Hedgehogs

Hedgehogs are intolerant of cow's milk so this is a neat way of drawing attention to the allergy-busting properties of the advertised product. It's also pretty cute so it's win win... even more so if you work as a hedgehog wrangler as this is the first significant gig for the woodland creature in a very long time.

Agency: Wieden + Kennedy

Creative Team: Hollie Newton

TV Producer: Anna Smith

Film Prod Co: Stink

Director: Paul King

Producer: Andrew Levene

Dir of Photography: Peter Ellmore

Production Designer: Gary Williamson

Post-Prod House: The Mill

Editing House: Cut+Run

Editor: Julian Tranquille

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Comments

5 Feb 2013 - 10:55
gabic11104's picture
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comments

Its wrong on so many levels to use a wild animal in an advert. I've just seen this on morning TV. Firstly, if the animal has just been brought in from the wild for the ad and will then be returned to the wild - that is a highly stressful experience for them. Secondly, if the animal is trained and domesticated - it is similar to using elephants in a circus show. Plus the added negative to this is that it portrays the animals as cute, which they are, so people watching the ad may be encouraged to keep them as pets. I get that the animals are lactose intolerant and that's the motivation, but the use of animals for our entertainment shows up a lazy, uninspired creative team with questionable ethics.

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5 Jun 2013 - 23:27
rebekahmorris
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comments

the above hedgehogs are african pygmy hedgehogs and never have been wild as they are a crossbreed of two species, the 5 toed and white bellied

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