Voltarol, treatment for topical muscle pain and part of Novartis Consumer Health, has been announced as the sponsor of ITV3’s late evenings, from 9pm until midnight.
The broadcast sponsorship package was negotiated by ITV Commercial and MEC on behalf of Voltarol.
Voltarol said: “The ITV3 sponsorship will deliver widespread awareness amongst a key target audience helping to fuel further growth for Voltarol.”
The sponsorship idents will be created by PPC, featuring the straplin : “The joy of movement. Late Evenings on ITV3 sponsored by Voltarol.”
Neesha Taneja, sponsorship sales manager at ITV, said: “We are thrilled that Voltarol are coming on board to sponsor Late Evenings on ITV3. The partnership is a great brand fit and will enable the brand to communicate with their target audience on a daily basis.”