Video Interview - founder of Madwomen Gail Parminter on why she established the female orientated ad agency

Gail Parminter, creative director and co-founder of Madwomen, the first advertising agency set up specifically to work on female orientated brands, speaks to The Drum about why the agency was launched, and why their services are needed within the male dominated advertising industry.

Partminter was present at this year’s Long Lunch, held by Bristol Media at Cowley Manor in Cheltenham. She is also set to appear on this week’s edition of Channel 4 panel show The Mad Bad Ad Show on Friday night (2 March).

She will also speak at the Selling Us Short event on 9 March, focussing on how products should be sold to women, and how women are used in advertising to sell products to men. Panellists will include Rita Clifton, chairman of Interbrand UK and Andrew Cracknell author of the Real Mad Men.

Warning - this video contains explicit language.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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