Gail Parminter, creative director and co-founder of Madwomen, the first advertising agency set up specifically to work on female orientated brands, speaks to The Drum about why the agency was launched, and why their services are needed within the male dominated advertising industry.
Partminter was present at this year’s Long Lunch, held by Bristol Media at Cowley Manor in Cheltenham. She is also set to appear on this week’s edition of Channel 4 panel show The Mad Bad Ad Show on Friday night (2 March).
She will also speak at the Selling Us Short event on 9 March, focussing on how products should be sold to women, and how women are used in advertising to sell products to men. Panellists will include Rita Clifton, chairman of Interbrand UK and Andrew Cracknell author of the Real Mad Men.
Warning - this video contains explicit language.
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Only women can bring insight and empathy to a project.
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This is a good interview - intelligently and passionately argued, and its logic is unassailable, really. It's a shame it ends so abruptly - I would have liked to hear more.
The principles on which this new agency are based are good ones, not just idealistically, but commercially too - so good luck to Madwomen!
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Great idea. Good luck...
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Fantastic interview! Gail you're an inspiration! Madwomen is an agency all FEMALE brands NEED to work with. If they don't then they're MAD!
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Sounds good, perhaps the DRUM could showcase some of Madwomans campaigns and let the creative industry comment on the work and not just the concept of the agency?
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Thanks for all the fantastic comments - really appreciate the support. The interview was done on the spur of the moment at the Long Lunch at Cowley Manor, so I was worried I might come across as a bit unprepared. In answer to Road-Runner, we're a start up, so don't have any new campiagns. Yet. We're talking to several clients and as soon as we have some work, we'll be sending it to the Drum. Our CD is an award-winning creative and we work with an outstanding, talented all-female creative team.
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Hehehe...brilliant. 2 C's in a K. Gail you're incorrigible!
There is such an obvious need for an agency like Madwomen. Which begs the question — why?
Maybe this is the answer: http://www.youtube.com/watch?v=99-8-9az2To
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