28 February 2012 - 1:31pm | posted by | 0 comments

Unilever strikes deal with Nielsen to gauge its US online ad audience

Unilever strikes deal with Nielsen to gauge its US online ad audienceUnilever strikes deal with Nielsen to gauge its US online ad audience

Unilever has struck a deal with Nielsen’s Online Campaign Ratings to gauge its online ad audience in America.

Over the next 12 months, Nielsen will examine the media planning, buying and results for campaigns by Unilever’s brands.

Jennifer Gardner, director of media investment and partnerships at Unilever, said: “In our business, we look for the best marketing return on investment—and the best tools to gauge that. The Nielsen Online Campaign Ratings platform is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.

“We are excited to be at the forefront of the industry, taking full advantage of this new standard to help us more exactly understand and interact with our audiences online.”

Nielsen’s service is expected to expand into the UK this year.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...