28 February 2012 - 8:51am | posted by | 0 comments

Report finds that access to internet and social media is empowering prosumers over healthcare and food industry

Report finds that access to internet and social media is empowering prosumers over healthcare and food industryReport finds that access to internet and social media is empowering

The internet and use of social media is influencing health and wellbeing amongst consumers, a new report has claimed.

‘My Body, Myself, Our Problem: Health and Wellness in Modern Times’ from Euro RSCG Manchester, was compiled by account director Claire Boyd, and claims that a ‘subculture of Proactive Health Consumers’ are becoming empowered through new tools and technologies.

As a result of this shift in power, prosumers are said to be ‘siphoning away’ the power from the medical community towards themselves as they become more informed and are practically and emotionally able to improve their own lives.

The report, which survey 7,213 adults from 19 countries, found that the prosumer now feels a heightened sense of control as they have more access to information that ever before.

65% of those surveyed said that they were much more aware of the nutritional/health value of the food that they eat, while 68% claimed that they believed that food was as effective as medicine in maintaining overall health.

79% were also said to believe that eating a healthy diet would also have a positive impact on the brain, a key factor in maintaining good health.

It was also discovered that only 37% of respondents trusted the food industry to provide healthy food, and that 70% were concerned about food safety.

The full report can be downloaded here.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...