The latest TV campaign from L’Oreal Paris has cast three competition winners alongside Cheryl Cole to promote Casting Crème Gloss.
The TV and Facebook campaign, devised by McCann London, features Cole alongside a lucky redhead, blonde and brunette; who each responded to a campaign last year which encouraged fans to “Cast Yourself”.
1,490 people duly logged onto L’Oreal’s Facebook page to upload photos and complete the sentence: “I love Casting Crème Gloss because..." to inform a public voting process.
This saw 150 girls shortlisted for a casting day at L’Oreal’s UK HQ for a casting day that whittled this down to a list of 15.
Cheryl Cole herself picked the final three winners.