28 February 2012 - 10:12am | posted by | 0 comments

Batchelors to run onpack campaign as its targets mums by Fuelling Britain

Batchelors to run onpack campaign as its targets mums by Fuelling BritainBatchelors to run onpack campaign as its targets mums by Fuelling

A through-the-line campaign is to be launched by Batchelors, which will offer the chance to win free fuel across its range of products.

The on-pack promotion will run across Super Noodles, Cup A Soup, Savoury Rice, Pasta Potshots, Pasta N Sauce and Cup a Pasta, and will be promoted through the ‘Fuelling Britain’ campaign, created by Haygarth.

The 14-week campaign will begin on 1 March and has been devised to give mums and consumers the help their need to fuel both their families and their cars.

A bespoke campaign website has also been developed by the agency, where consumers can enter the promotion through a unique on-pack code found across the Batchelors range.

The site will also include exclusive content to help mums, including information on where to find the nearest, lowest petrol prices, and money saving tips from brand ambassador Suzi Perry. A weekly mealtime planner with simple recipies will also be continually updated.

Darryl Curtis, senior brand manager for Batchelors, said: “If life isn’t already challenging enough for busy mums looking after their families, the rising fuel and food prices have made budgets even tighter. Our ‘Fuelling Britain’ campaign aims to make our customers’ lives that bit easier by helping them out where they need it most – saving money and time.”

He added: “Haygarth has created an extremely hard working promotional mechanic and the new campaign website is packed full of useful money and time saving tips that will enhance the Batchelors brand amongst our key target audience.”

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...