A through-the-line campaign is to be launched by Batchelors, which will offer the chance to win free fuel across its range of products.
The on-pack promotion will run across Super Noodles, Cup A Soup, Savoury Rice, Pasta Potshots, Pasta N Sauce and Cup a Pasta, and will be promoted through the ‘Fuelling Britain’ campaign, created by Haygarth.
The 14-week campaign will begin on 1 March and has been devised to give mums and consumers the help their need to fuel both their families and their cars.
A bespoke campaign website has also been developed by the agency, where consumers can enter the promotion through a unique on-pack code found across the Batchelors range.
The site will also include exclusive content to help mums, including information on where to find the nearest, lowest petrol prices, and money saving tips from brand ambassador Suzi Perry. A weekly mealtime planner with simple recipies will also be continually updated.
Darryl Curtis, senior brand manager for Batchelors, said: “If life isn’t already challenging enough for busy mums looking after their families, the rising fuel and food prices have made budgets even tighter. Our ‘Fuelling Britain’ campaign aims to make our customers’ lives that bit easier by helping them out where they need it most – saving money and time.”
He added: “Haygarth has created an extremely hard working promotional mechanic and the new campaign website is packed full of useful money and time saving tips that will enhance the Batchelors brand amongst our key target audience.”