European premium members club Aspria is due to unveil its brand identity overhaul at the opening of its eighth club in Hamburg on Thursday (1 March).
The new brand strategy and creative identity, which includes the redesign of the logo and visual language, were created by branding specialists Brandhouse, features a bid to encourage Aspria’s members to reach their full potential with the strapline ‘Be More’.
Incorporating culture, business and wellbeing facilities, Aspria’s clubs include events such as guest chefs and art exhibitions, use of business lounges and meeting rooms, and the opportunity to use extensive spa and gym facilities.
Brian Morris, CEO of Aspria, commented, “Aspria’s clubs are a unique urban haven - we’re leading the way in creating a completely new offering across Europe. The new club in Hamburg is our vision for clubs of the future so it made sense to create a new brand identity to coincide with the launch. The identity Brandhouse has developed reflects who Aspria really is and what we stand for. We couldn’t ask for it to do more.”