28 February 2012 - 1:27pm | posted by | 0 comments

Aspria reveals new brand identity with the launch of its newest club

Aspria reveals new brand identity with the launch of its newest clubAspria reveals new brand identity with the launch of its newest club

European premium members club Aspria is due to unveil its brand identity overhaul at the opening of its eighth club in Hamburg on Thursday (1 March).

The new brand strategy and creative identity, which includes the redesign of the logo and visual language, were created by branding specialists Brandhouse, features a bid to encourage Aspria’s members to reach their full potential with the strapline ‘Be More’.

Incorporating culture, business and wellbeing facilities, Aspria’s clubs include events such as guest chefs and art exhibitions, use of business lounges and meeting rooms, and the opportunity to use extensive spa and gym facilities.

Brian Morris, CEO of Aspria, commented, “Aspria’s clubs are a unique urban haven - we’re leading the way in creating a completely new offering across Europe. The new club in Hamburg is our vision for clubs of the future so it made sense to create a new brand identity to coincide with the launch. The identity Brandhouse has developed reflects who Aspria really is and what we stand for. We couldn’t ask for it to do more.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Arran Aromatics - 25th birthday in-store campaign

27/11/2014
On the strength of a successful eCommerce web build with...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...