28 February 2012 - 1:27pm | posted by | 0 comments

Aspria reveals new brand identity with the launch of its newest club

Aspria reveals new brand identity with the launch of its newest clubAspria reveals new brand identity with the launch of its newest club

European premium members club Aspria is due to unveil its brand identity overhaul at the opening of its eighth club in Hamburg on Thursday (1 March).

The new brand strategy and creative identity, which includes the redesign of the logo and visual language, were created by branding specialists Brandhouse, features a bid to encourage Aspria’s members to reach their full potential with the strapline ‘Be More’.

Incorporating culture, business and wellbeing facilities, Aspria’s clubs include events such as guest chefs and art exhibitions, use of business lounges and meeting rooms, and the opportunity to use extensive spa and gym facilities.

Brian Morris, CEO of Aspria, commented, “Aspria’s clubs are a unique urban haven - we’re leading the way in creating a completely new offering across Europe. The new club in Hamburg is our vision for clubs of the future so it made sense to create a new brand identity to coincide with the launch. The identity Brandhouse has developed reflects who Aspria really is and what we stand for. We couldn’t ask for it to do more.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...

Choices - National Autistic Society

23/03/2015
The National Autistic Society wanted to create a piece of...

Lucozade

23/03/2015
Restoring Leadership Status Lucozade, the UK’s no1 energy...