24 February 2012 - 1:57pm | posted by | 2 comments

We Are Social MD: What Claire’s has done is unforgivable

We Are Social MD: What Claire’s has done is unforgivableWe Are Social MD: What Claire’s has done is unforgivable

Robin Grant, managing director of global social media agency, We Are Social, has commented on the issue of Claire’s Accessories being accused of plagiarising Tatty Devine jewellery designs, then deleting Facebook comments from fans complaining.

Several of the fans who complained on Facebook also said that they have been banned by the Claire’s Accessories page since posting.

Grant said: “What Claire's Accessories appear to have done is unforgivable, and it's therefore no surprise that they're getting a hard time from the general public on Facebook and Twitter.

“Mainstream adoption of social media heralds an age of transparency, where brands should not expect to be able to behave badly and then sweep it under the carpet, as they might have done in times past.

“This lesson will have been painfully clear to Claire's management team when they awoke this morning, and we should hope that their board takes swift action to make this crystal clear to those responsible.”

Comments

12 Jul 2012 - 13:08
franc48498's picture

Nice article and shame to We are Social! A completely anti-social behavior by a social media agency that claims to be the exact opposite.. It's ironic really how they claim to be open and honest when they're exactly the opposite... I guess this is what marketing was made for, huh!

1
0
3 Apr 2013 - 17:15
bebesociale

that's such an anti-social behavior.... i wonder whether they made a public apology or something after that... imagine working at this company!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...

Reaching High-net-worth Individuals in International Markets

05/05/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

The Drum Scottish Creative Awards

05/05/2015
The Scottish Creative Awards return for another year as the...

CAT Mobile Phone Advertising Photo Shoot.

05/05/2015
Here are the results of a shoot/production I did with Red...