MORE TH>N announced as new sponsor of Deal Or No Deal
MORE TH>N has today announced that it is the new sponsor of Channel 4 game show Deal Or No Deal.
From 1 March, the insurance company will have specially created 5, 10 and 15 second idents topping and tailing the show, as well as appearing before and after advert breaks. The MORE TH>N brand will be featured a total of eight times during each show.
The campaign, brokered by MediaVest, will initially run over a six month period to increase MORE TH>N’s brand awareness.
Dominic Grounsell, marketing director at MORE TH>N, said: “We looked at a number of sponsorship opportunities and felt that Deal Or No Deal offered us the perfect platform to raise awareness of the MORE TH>N brand to a wider audience. Deal Or No Deal is one of the most exciting and successful game show formats UK television has ever seen and we’re delighted to be associated with it.”