Kraft Foods names five agencies on consumer PR register

Kraft Foods has named the five PR agencies which will handle its consumer PR roster.

The agencies chosen were: PrettyGreen, JCPR Edelman, GolinHarris, Hill + Knowlton Strategies and Cake.

PrettyGreen currently works for Kraft brand Cadbury, and GolinHarris and Hill + Knowlton have also worked for brands before the contract was announced.

The process began last summer.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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