Kraft Foods names five agencies on consumer PR register

Kraft Foods has named the five PR agencies which will handle its consumer PR roster.

The agencies chosen were: PrettyGreen, JCPR Edelman, GolinHarris, Hill + Knowlton Strategies and Cake.

PrettyGreen currently works for Kraft brand Cadbury, and GolinHarris and Hill + Knowlton have also worked for brands before the contract was announced.

The process began last summer.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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