Kraft Foods names five agencies on consumer PR register
Kraft Foods has named the five PR agencies which will handle its consumer PR roster. The agencies chosen were: PrettyGreen, JCPR Edelman, GolinHarris, Hill + Knowlton Strategies and Cake. PrettyGreen currently works for Kraft brand Cadbury, and GolinHarris and Hill + Knowlton have also worked for brands before the contract was announced. The process began last summer.