Weir Power & Industrial hires Zen for web brief

Weir appoints Zen Agency

Weir Power & Industrial has appointed the Zen Agency to create a new microsite and email campaign for its Weir's Allen Steam Turbines brand.

Zen's brief is to design and execute an email campaign tempting enough to encourage those in key sectors to visit the website and learn more about the turbines.

Andrew Laviers, Weir's marketing intelligence and strategy coordinator, said: "This is an important activity which will raise Weir's profile within our target customer base in the context of steam turbines.

"As such Zen's ability to understand our needs and translate this into a well-designed campaign and information site will be key in its success.”

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff