23 February 2012 - 5:06pm | posted by | 0 comments

Volvic appoints MEC as its digital agency

New digital agency for VolvicNew digital agency for Volvic

Volvic has appointed MEC Interaction to handle its digital strategy for 2012.

MEC was appointed following a competitive pitch that included undisclosed PR, social media and full-service digital agencies.

Sophie Brooks, senior brand manager at Volvic, said: "Establishing our digital platforms to engage our consumers will be vital in communicating our brand values."

Richard Stanton, deputy head of digital strategy, added: "Brands now live in the openness of social media and this is a great opportunity to for us to communicate Volvic’s true brand identity."

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