Volvic appoints MEC as its digital agency
Volvic has appointed MEC Interaction to handle its digital strategy for 2012. MEC was appointed following a competitive pitch that included undisclosed PR, social media and full-service digital agencies. Sophie Brooks, senior brand manager at Volvic, said: "Establishing our digital platforms to engage our consumers will be vital in communicating our brand values." Richard Stanton, deputy head of digital strategy, added: "Brands now live in the openness of social media and this is a great opportunity to for us to communicate Volvic’s true brand identity."