Bet365bingo to sponsor Emmerdale
Bet365bingo is to become the new sponsor of ITV soap Emmerdale.
The sponsorship deal was negotiated by ITV Commercial, ad agency Drummond Central and Stuart Feather's new shop, Republic of Media.
It gets underway on 12 March and will see bet365bingo sponsor Emmerdale content on all ITV channels, as well as the online and mobile sponsorship bumpers on ITV Player.
Bet365bingo replaces fellow bingo company Tombola, which has sponsored Emmerdale since November 2009.
Jason Spencer, business development director at ITV, said: "It is with great pleasure that we are able to announce that bet365bingo will be the new partner of the show for the next 24 months.
"As their first foray into TV sponsorship this is a huge broadcast opportunity that can be exploited across ITV’s various platforms, in this momentous year of the soap’s 40th anniversary."
The sponsorship idents will be created by Drummond Central.