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Android is fastest growing OS with 47% of all impressions, research finds

Android was the fastest growing OS in 2011, research by Millennial Media has found.

The system jumped from 30% on 2010 to 47% in 2011- an increase of 57%. In the same period, Apple’s iOS fell from 41% to 33%.

However, the research showed that the iPhone is still rated number one in the Millennial Media mobile mix report, with Apple also rated as the top manufacturer.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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