Go Ape! retains Berkeley for national PR and adds regional contract
Go Ape! Tree Top Adventure has appointed Berkeley to run its regional PR contract, which will run alongside the retained national account during 2012.
The agency will aim to increase national and regional awareness of the Go Ape courses at its 28 outdoor sites.
Will Blair, marketing manager at Go Ape said: “After some fantastic results last year, we made the decision to retain BPR as our national PR agency. We also decided to reassess our regional PR programme, and appointing BPR to handle this too was a fitting choice for us. Following an impressive 2011, we look forward to continuing to see the excellent results into 2012.”
Paul Stallard, director of Berkeley PR, added: “We are so excited to be working with Go Ape for another year, with the added bonus of now handling the regional side of the business. We are confident that our approach will generate the same great results for the regional account, with hopes to exceed our national coverage targets in 2012.”