22 February 2012 - 12:17pm | posted by | 15 comments

Creative team put their brains up for sale on eBay

Brains for saleBrains for sale

For the first time ever, brains are set to be auctioned on eBay. Two advertising creatives are selling their brains to the highest bidder in an effort to attract the attention of creative directors, and subsequent job opportunities.

Surrendering control of the brains to the highest bidder on Friday morning are copywriter William Bernhardt, and art director Matthew Mifsud. The duo has recently left advertising agency VCCP, and have a large background experience, dealing with brands such as Suzuki and easyJet.

They hope that this unusual move will cut through their competition and give them the opportunity to work with creative directors, or anyone who needs, as they put it, ‘an award-winning idea’.

Bidding will begin on eBay at 10am on Friday 24 February, with the starting price at £1 each, and the Buy It Now price listed as £28,000 per brain. Bodies are, of course, free of charge.

Bernhardt said: “Creativity is in short supply across every industry and with corporations always on the hunt for one compelling idea that will help sell millions of products, we can provide a service that is not only unique but in high demand.”

More details on the brains themselves and the project can be found at the dedicated website Brains unLtd website.

Comments

22 Feb 2012 - 13:01
babeb14041's picture

These are the sorts of ideas that stand out in today's market. Thinking outside of the box has never been more crucial so hats off to these two and hopefully they'll get full asking price!

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22 Feb 2012 - 13:04
Mrfbu15572's picture

Brilliant! Some lucky company needs to snap these guys up!

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22 Feb 2012 - 15:45
simon15318's picture
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22 Feb 2012 - 15:19
graeme_longstaff's picture

babeb14041 <-- where the fuck am I...bebo?

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22 Feb 2012 - 16:03
iainr10265's picture

Yes, you too could be the proud owner of tired old ideas, a snip at £52,000.

http://www.thedrum.com/news/2010/02/26/creative-team-sold-ebay-pound60100

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22 Feb 2012 - 17:11
Cowdenbrummie's picture
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22 Feb 2012 - 20:28
nicho25104's picture

Do people still say 'Thinking outside the box' ?

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22 Feb 2012 - 21:19
jbsco41535's picture

Would have been 'out of the box' if it hadn't been done many times over since 2006 - http://www.adweek.com/adfreak/creative-auctions-his-right-brain-ebay-18829

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22 Feb 2012 - 23:04
adtroll's picture

Shame they have a sh*t site.

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22 Feb 2012 - 23:59
athen66509's picture

Good luck to them, great use of initiative. Its not always about originality, but doing it bigger and better than it has been done before. People shouldn't waste their keystrokes on criticism if it isn't constructive!

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23 Feb 2012 - 00:05
Reader's picture

Good luck to them, great use of initiative. Its not always about originality, but doing it bigger and better than it has been done before. People shouldn't waste their keystrokes on criticism if it isn't constructive!

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23 Feb 2012 - 00:31
samsm67018's picture

This has been done millions of times. You might as well just announce that print has been done for the first time. As for Rober23008's comment that 'it's not always about originality' - then what the hell is a creative's role if not to come up with the new? Anybody can repeat what has come before. Surely Rober, you don't just turn up to work, look at yesterday's adverts and put your own 'little twist' on them?

To emphasize my point, here's another example of this idea from today and there are loads of example going back to 2006 of exactly the same thing- http://www.thedenveregotist.com/news/national/2012/february/22/hyper-isl...

It's so boring. I'm sure these guys are nice but to push this as an original idea is ridiculous.

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23 Feb 2012 - 08:23
graeme_longstaff's picture

I think the comments are kind of constructive...however not put over in a constructive manner, which doesn't help. Nicho has a good point - thinking outside the box is dull, however there are other ways of saying it. Adtroll has a point too - If you're selling yourself as good as you can don't for one build your site on some crummy free service, have some pride and get some proper hosting/coding sorted, and if you dont know how to do it - there's plenty of friends/folk out there that can. Pay hard cash (mates rates), skills swap or beer (my favourite).

I actually love the concept of the site and the brains angle...just the art direction and execution isn't exciting enough. But that's just my 2p...

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23 Feb 2012 - 11:06
derekwatkins's picture

Has anyone got more information on the in's and out's of the 'bodies included' aspect of the sale?

Asking for a friend.

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23 Feb 2012 - 11:07
Tim Chorlton's picture

@graeme_longstaff - I'll add 98p to your 2p and we'll put a bid in. It's good idea (although lots of creatives already sell their services on ebay) but I take exception to the comment...

Bernhardt said: “Creativity is in short supply across every industry and with corporations always on the hunt for one compelling idea that will help sell millions of products, we can provide a service that is not only unique but in high demand.”

...I don't believe creativity is in short supply. What is in short supply are companies who are prepared to invest in creativity.

Any how - good luck to them both.

P.S. I thought we had all agreed to replace 'thinking outside the box' with 'clear sky thinking' years ago. Sheesh! Get with the beat baggy.

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