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Bird's custard, Hartley's jams and Smash amongst Premier Foods brands up for sale

Premier Foods is said to be selling off some of its most famous brands, with Hartley's jams, Saxa, Paxo, Bird's custard, Be-Ro flour, Smash and Sun-Pat all set to go.

It is said that the sales are happening so that Premier Foods can focus on its eight "power brands", with a £50m marketing campaign rolling out.

The brands which are staying with Premier are Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo and Sharwood's.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff