22 February 2012 - 4:46pm | posted by | 0 comments

ASA announces it will not investigate 'Bigger. Fatter. Gypsier' ad

ASA announces it will not investigate 'Bigger. Fatter. Gypsier' adASA announces it will not investigate 'Bigger. Fatter. Gypsier' ad
ASA announces it will not investigate 'Bigger. Fatter. Gypsier' ad
ASA announces it will not investigate 'Bigger. Fatter. Gypsier' ad

The ASA has revealed that it will not be investigating Channel 4’s 'Bigger. Fatter. Gypsier' ad created in-house by 4Creative.

In a statement, the advertising standards body said: “We have received 316 complaints about the Channel Four ad campaign for the new series of Big Fat Gypsy Wedding.

“The general nature of the complaints were that the ads were offensive because they were racist and denigrated Gypsy and Traveller communities and that the ads featuring children were offensive, irresponsible and harmful because they might encourage bullying.

“We carefully considered the complaints and while we acknowledged that the ads might not be to everyone's taste, we noted that both the images and the text reflected the tone and content of the programme they promoted. For these reasons, we did not consider the ads were likely to cause serious or widespread offence or be seen as irresponsible or harmful and will not therefore be taking any further action.”

Some versions of the ad had been graffitied with the words ‘more racist’ at the bottom (see bottom right image).

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...