21 February 2012 - 1:29pm | posted by | 0 comments

Wish it Wasn’t White launches tongue in cheek campaign with Robot Creative

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Wish it Wasn’t White has launched a new jokey campaign with Robot Creative, featuring Nick Clegg making a change to the door of 10 Downing Street.

The company allows consumers to update PVCu windows, conservatories and doors to any colour of their choice.

Wish it Wasn’t White is now available to homeowners across the North West with Crystal Windows currently being the only reseller of the solution. The campaign is currently featured in Crystal Windows’s Poynton showroom.

Tony Wooderson, managing director of Crystal Windows & Conservatories, said: “In the current climate, the economy is on everyone’s minds, so we thought that this was a topical campaign to launch our new venture. When it comes to the New Year, most people, particularly Nick Clegg at the moment, are looking to carry out some kind of home makeover.

“At Crystal we’ve used some topical material before for our promotional campaigns. In 2009 we featured Gordon Brown around the time of start of the recession and it proved hugely popular and successful, as well as a little contentious.

“The brand new solution from Wish It Wasn’t White gives homeowners the opportunity to bring some colour into their homes. We’re not sure if David Cameron would choose yellow however!”

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