It has been revealed that North East England cycling festival, the Northern Rock Cyclone, is to be re-named the Virgin Money Cyclone, following the buyout.
The event will take place between June 28 and July 1.
Peter Harrison, Virgin Money Cyclone event organiser, said: “Northern Rock has supported the event since the very beginning, and I am delighted that this relationship will carry on through Virgin Money.
“The event has firmly established itself on the cycling calendar and, with the new backing, I am sure that it can continue to go from strength to strength.”
Paul Lloyd, marketing director at Virgin Money, added: "Now that Virgin Money and Northern Rock are united as one business, I am delighted to support this fantastic event. Virgin Money is committed to supporting the communities we serve. This event is an excellent showcase for what the North East has to offer and I am proud to have the Virgin Money brand associated with it.”